FAQs

Below is a list of frequently asked questions. If you have a question that is not listed below, please contact us here.

What is online marketing?

Online marketing is simply using the media of the Internet to promote and sell products and services. This can include search engine marketing, social media, email and eCommerce.

What Exactly Is Social Media?

Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. Social media platforms include Twitter, Facebook and Linkedin.

Is Social Media right for my business?

If you need to tell people about your business, then social media offers a platform to do just that en-masse, in real time. It offers the opportunity to connect with hundreds, thousands or even millions of potential customers for free.

How long will it take to see results from your services?

That really depends on what service you are looking to take out with us. To build and implement a complete online marketing package will generally take 1 – 3 months, which could include a a website build, email & CRM integration, hosting, SEO and social media set up.

All of our services can be taken as a package or standalone basis, so some results could be delivered within days or even hours. We always strive to delivery a service that is as effective and efficient as possible in order to ensure our clients expectations are exceeded.

Will I need to be involved and if so, will it take much time?

At Zipezee we firmly believe in fully involving the client in the online marketing campaign. We advise that you spend as much time on it as on other important aspects of the business. Simply stated the more you put in , the more you get out. However we realise that not everyone is a marketer so we have a package where we do everything.

What do your packages cost?

Costs depend on the amount of work you want us to do. A simple build with launch can cost as little as £495+ VAT. However we will fully cost a project before we begin and will stick to our original quote throughout, unless further work is requested. Ongoing campaigns are billed on an agreed monthly basis and costs of the whole project can be spread accordingly.

Who controls the website and/or online marketing platforms?

We build all online platforms with no strings attached – the client has full access from day one and can take over the project seamlessly. All campaigns are designed to be managed by the client in house. If we manage them we will provide regular reports and analysis throughout the project. However in this case we usually require one month’s notice before handover.

Who creates the marketing campaigns?

Once we have researched your business we will devise and implement online marketing campaigns in conjunction with you, the client. We will advise and suggest strategies and offers but in all cases the final decision rests with you – it’s your business.

We have Facebook and Twitter accounts, but It doesn’t work?

You are not alone. Many businesses set up Facebook pages and Twitter accounts, post a few bits, get friends and family to follow them and then lose interest. Constant updating, searching and conversation is what’s required. In short, the platforms work if you use them correctly.

Our business is unusual how would this help?

Frankly, niche or unusual businesses tend to do well on Facebook or Twitter. Both these platforms provide excellent messaging routes to small groups of enthusiasts and communities who usually prove very responsive if spoken to correctly.

Our work comes from referrals how would this help?

Referrals come from conversation and online marketing allows you to have a conversation with a large audience. People posting good things about, or even liking a product or service online generates referral business.